London based four- piece ‘Pure Youth’ have had one of the
most favourable beginnings I’ve seen from recent bands. Formed in late 2014
most would still be finding their feet and most likely a sound that suits them.
Pure Youth however undertook a mammoth task in dropping their, when formed
non-existent, debut EP only two months later. The EP constructs a reasonably
varied theme of indie tunes: some are unable to keep their head above water
amongst the plethora of new indie music available to us today whilst others
like ‘New November’ and especially ‘I Just Wanted You to Know’ are genuinely
deserving of a place on the indie world stage which as mentioned would require
beating out an unfathomable volume of competition. Their most popular track by
far is their recent release ‘I’m Not Yours’ racking up an impressive 170,000
views across their Soundcloud and Spotify accounts earning them a place on
Spotify’s ‘New Music Friday’, no doubt aided by their association with some
larger acts brought on due to the release in the first place.
Described as Indie-Rock/synth-pop they quite heavily relay
the former genre in their material which is unfortunate as there’s only so far
indie-rock can propel you. In their single ‘New November’ they make more use of
their latter classification giving them an extra ingredient in their music
which allows them to tune it to a more complex ear whilst still being an
accessible candidate for mainstream radio-play. This track has a groove to it
that simply eludes the common indie band, it is this deviation from the
traditional four-piece that makes Pure Youth a band of note. They haven’t yet
released much material but have more than filled their expected quota for the
short time they’ve been on the scene. I look forward to their future releases
which I hope embrace the elements that have complimented their Indie-Rock base
as they will be all the better for it.
Pure Youth have gained enough recognition that they’ve
expanded their portfolio and visually complimented their track ‘New November’
with a music video which you can view at the link provided. I’d advise you
visit Soundcloud or Spotify and check out what little material they have – my
two songs of note are ‘New November’ and ‘I Just Wanted You to Know’.
Nathan Beck
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